Our love for the Arabic language and strong appreciation for the Arabic art and culture sparked the vision of Jufoon. Embedded in the culture of Jufoon is a passion to draw inspiration from a centuries-old art and transcend it beyond its traditional forms and into a modernized construction. The beauty of all words lay not only in the meanings they carry but also in the forms they are presented in. At Jufoon, everyday products become the canvas for this art. It is a special way for us and our customers to celebrate our culture and language and a contribution towards preserving it. Our products range from fashion to wall art and homeware. We are working relentlessly to expand our collection, so new products and designs will be introduced regularly.