We believe that all people should express themselves however they are most comfortable, whether that be by voice, by print or even by clothing. We started New Amsterdam Brands as a creative outlet from today’s crazy world; a place to express our opinions and create a community that needed the same escape. We see clothing, a daily essential (at least for most people), as a reflection of how we want to be perceived. We want our clothing to help you to express your own opinions, to be a reflection of you. We are not confined by one ideal or one perspective; we aim to provide people of all walks of life clothing they can feel comfortable in and be proud to wear. We are built on the foundations of free speech and empowerment, and that foundation will allow us to grow into a strong force for our customers. You are the inspiration for New Amsterdam Brands and we want to give you freedom of expression through clothing.