Nobody likes ugly. Period. Everyone likes functional & beautiful. There is a reason we as human beings gravitate to nice, beautiful things. We are simply hard-wired that way. We enjoy balance, symmetry, and color. The basic design elements like rhythm, contrast, hi-archy, and pattern elevate design to the next level. This is what I want for myself and all my clients. A design does not have to be just functional. It can be beautiful too.

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