Be love. Be loved. (My) Beloved.

The Be|love(d) Brand was conceived out of an ever-expanding understanding of the concept of love. To love fully we must both embody love (be love) and be open to being loved by others (be loved). When we achieve both we finally become the beloved.

While a universal concept, it is especially necessary for women of color to embrace and love themselves in a world that is continually "othering" us. The world in which we live does not readily love women of color, but what cannot be stressed enough is that we don't need it to. The need for external love is diminished when one loves herself first.

This brand celebrates women of color and is mission driven to shine a light on what's truest about love - that we cannot truly love outwardly without loving inwardly first.

So women of color - be love. Fill up with a rich love that cannot be given to you by anyone other than yourself. Love yourself exactly as you are. The only greater love is that of our God - we love because He first loved us (1 John 4:19 NIV).

Be loved. Open yourselves up to being loved by those who do celebrate and appreciate you (like the Be|love(d) brand!). You are deserving of love; claim it.

And finally, you are all beloved. You are the muses of the Be|love(d) Brand, beautiful and awe-inspiring, completely diverse in color, shape, experience, and wisdom, and full of life! The Be|love(d) Brand's Muse Collection is a celebration of you.