I have been influenced by ‘pop culture’ and its most representative icons to create a graphic design style that describes what I see in my mind and can be shared with other people. John Waters and his muse Divine, colors allusive to this culture ‘trash’ and overloaded with meaning, as well as my perception of daily reality inspire me to generate my designs. Upon completing my studies, I have had the opportunity to explore and adapt my style in the creation of advertising messages. I have been part of the film industry, of massive and commercial consumption, in which I have shaped this style little by little, which I consider has characterized since its inception Pop culture and ‘kitsch’. I see in the design a powerful tool to transmit what I see in my head, which has been inspired by the messages to which I am exposed on a daily basis; treated in an ironic and subversive way.