Philosophy:

A backwater is a place where Water and Earth meet to form an isolated and peaceful place. These complementary forces encourage and shape each other. Water soothes and replenishes Earth, and Earth channels Water. When these two strengths come together, they can create things that would otherwise be impossible.

We pursue this ideology to promote a healthy and balanced partnership in both design and marketing. We focus on the two complementary forces in the advertising world that together achieve efficient design; creativity (Water) and strategic marketing (Earth). Our goal is to coordinate these elements in such a way that best accomplish a particular purpose.